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Ecommerce to be able to sell experiences in the form of a gift voucher with an open date of enjoyment, as well as products and services without associated lodging.
Automated purchase and redemption of experiences
Both the sale of the experience (by the giver) and the later booking (by the gifted) take place online, freeing the hotel staff from management. These automated processes are key to fulfill the new generations need of unattended service.
Average price increase and motivation
The experiences in addition to increasing the average price (e.g. golf, skiing, restaurants, SPA) give meaning to the overnight stay, thus increasing the conversion of visitors to reservations from our own channel.
Sale of products and services without overnight stay
It is a great way to market products and services to clients, reinforcing, increasing the average ticket and reinforcing the experience even beyond the stay.
Local customer, incremental business
In most cases, the experiences are enjoyed by local customers, therefore it opens the doors to a new type of customer, the proximity, thus increasing the total income of the property.
Anticipation of income and "no exchange"
The income is produced at the time of sale of the gift voucher, additionally it is calculated that 20% of the experiences will never be exchanged, giving the hotel additional income without any associated cost.
Smart payments
One of the most effective ways to attract customers through the direct channel is through more convenient forms, conditions and payment times than those offered by intermediated marketing channels. This module offers endless functionalities to encourage direct booking and reduce fraud.
Tokenization
Encryption of credit card data without losing the ability to operate with them (charges, refunds) avoiding internal / external fraud, fines from brands (VISA, Mastercard), human errors in typing and administrative costs of processing charges manually.
Integrated payments in the engine
One of the great advantages of this module is that payment and the authentication (request for coordinate, pin or biometric data) take place within the reservation system, avoiding redirection to external systems that greatly reduces conversion.
Invisible pre-authorizations
Launch a pre-authorization operation when a credit card enters the system to avoid fraudulent cards, upon cancellation immediately the guest will not see the operation on their statement. If the pre-authorization is negative, an alternative means of payment is requested.
Alternative media
You can offer alternative means of payment in case of refusal or failure in communication (eg Stripe or PayPal).
Conditional payment methods
It allows you to offer certain means of payment according to the user's geolocation, the type of connection device, the advance of the reservation and / or the total amount.
Pre-reservations with quota blocking
Allows the hotelier to establish rules (dates, advance, geolocation, amount) by which the reservation with deferred payment is enabled (e.g. 24 hours) allowing the guest to organize their trip without stress (eg buying their flight, consulting with relatives). During this period, the user may pay through the link sent along with the reservation email, if after the period the payment is not completed, the reservation will be automatically canceled, releasing the blocked quota. This functionality is very interesting to send pre-reservations to guests from the reservations department or call center.
Secure deferred collections (MIT)
This new functionality associated with PSD2, allows secure future payments (no-show, late cancellations, partial payments) with the recurring payments operation contemplated by the new European payment regulations.
Reservations without payment
This method of (non) payment consists of accepting reservations without requesting a means of payment, and therefore with maximum conversion, the idea behind this formula is to enable it for periods of low occupancy where no shows have a practically zero economic effect.
Refund by gift voucher (gift-card)
It allows the creation of a “light” non-refundable rate where, in the event of cancellation, the client receives a refund in the form of a balance code (gift card) for future reservations, thus generating a disparity in favor of the direct channel.
Loyalty system
Nowadays it is essential to know the client to personalize our offer (products, rates), for this it is essential to have a refined database and the tools to maximize sales both reactively and proactively. A loyalty system with a private area on our website is an easy way to start the transition from occasional customer to repeat customer.
Registration and login
It allows the user to register/identify themselves through the form or with the Google or Facebook widgets to speed up the process.
Private area
With your reservation history, the possibility of modifying/canceling live reservations, the management of your personal data and the level of membership you have (e.g. Platinum).
Membership levels and associated benefits
It allows you to create as many membership levels as you want by applying access rules (subscription to the newsletter, number of reservations, amount of reservations) and their associated benefits: rates, discounts and/or exclusive gifts.
Customer segmentation
It allows customers to be segmented by multiple criteria: origin, language, total expense, reservation expense, advance notice, average stay and/or contracted products for later analytical use and to impact them through specific campaigns.
One-off campaigns
Allows you to create specific campaigns (e.g. Halloween Promotion) at certain membership levels or segments through emailings with personalized messages and single-use promotional codes.
Check-out express
The system allows a quick reservation process by avoiding the guest having to fill in their personal details and even using a credit card saved in the system.
Connection to an external system
For those establishments that already have a loyalty system or private area on their website, Witbooker is able to receive customer data for a quick checkout and their benefits as a member.